Analytics and AI solutions for the Cannabis Industry
Industry Sector
Cannabis Retail
The Challenge
Without analytics and AI solutions for the Cannabis industry, the client struggled with manual reporting and data management, resulting in a lack of historical business insights and limited forecasting and advanced analytics capabilities. Key backend processes lacked automation. The business was run largely from spreadsheets.
Palomar's Solution
The Palomar team executed a full digital transformation by migrating all retail sales, customer, campaign, inventory, and related data to a secure cloud data platform (Google Cloud). We then designed, built, and operated an integrated data and analytics warehouse.
The analytics and AI solutions for the Cannabis industry included implementing AI/ML for:
- customer segmentation
- forecasting
- promotions analysis
- inventory planning and optimization
We created a Conversational GenAI solution for Business Intelligence and a GenAI solution to automate cleansing, normalization, and enrichment of messy cannabis product data across the enterprise.
Key Results
The client successfully moved to a secure, modern cloud data platform (Google Cloud) and to a . The project delivered tangible results across the organization:
- Efficiency Gains: The client saved hundreds of hours by automating key backend processes and eliminating manual data management.
- Strategic Planning: Gained integrated data sets for historical analysis, and forward forecasting, and planning.
- Targeted Marketing: Customer segmentation enabled our client to optimize marketing spend across channels and increase campaign ROI with targeted offers and communications.
- Revenue & Negotiation: Achieved more efficient promotions, enabling more productive negotiations with vendors to generate incremental revenue.
- Business Shift: Most importantly, the client moved to a data- and analytics-driven retail model.